i salute the light within your eyes where the whole universe dwells. for when you are at that centre within you and i am at that place within me, we shall be one. - chief crazy horse, oglala sioux, 1877

Sunday, September 19, 2010

the blue economy... i need to learn more about this...

this is part 1 of 8 introduction of some of the innovations presented by the blue economy...

The Blue Economy – 10 Years, 100 Innovations, 100 Million Jobs

The Blue Economy began as a project to find one hundred of the best nature-inspired technologies that could effect the economies of the world, while sustainably providing basic human needs - potable water, food, jobs and healthful shelter. Starting with 2,231 peer review articles Dr. Pauli found 340 innovations that could be bundled into systems that function the way ecosystems do. These were then additionally reviewed by a team of corporate strategists, expert financiers, and public policy makers. Further meetings with entrepreneurs, financial analysts, business reporters and corporate strategy academics reduced the list to one hundred. These are listed in an appendix of The Blue Economy.

Many of the innovations inspired by nature are so interesting by themselves it is easy to forget that the key to the book is their integration with real world economies as ways to provide sustainable benefits to the commons. The Blue Economy is presented in fourteen chapters, each of which investigates an aspect of the world's economies and offers a series of innovations capable of making aspects of those economies sustainable. Following are "in-a-nutshell" descriptions of the chapters with very brief examples.

Their Philosophy

The Earth’s limited resources pose “carrying capacities” for populations of species – the number of individuals an environment can sustain. Yet through efficient use of resources and energy, and evolving clever mechanisms to adapt to and overcome environmental conditions and challenges, ecosystems have maximised the sustainable sizes of diverse populations. Nature constantly increases its efficiency and has proven to be the most economic actor of our planet.

The first industrial revolution lead to modern day pollution; the second industrial revolution allowed humans to grasp the extent of threat this destruction poses to our own lives: we have recklessly passed our carrying capacity. The general public feels helpless in finding a way out. Human production and consumption patterns are no longer sustainable.

Numerous examples around the world prove that we can imitate nature's designs, perfected over millions of years, in our own production – using the waste of one product as the input for another. These innovations will revolutionize the industries they are applied in, making consumption of those products a positive action. Thus, it will become possible to live in a sustainable way, responding to all basic needs for water, food, energy, health and shelter. Thinking in systems and cycles, we become metabolists – witness the dawn of the 3rd industrial revolution!

The Principles of The Blue Economy

1.Solutions are first and foremost based on physics. Deciding factors are Pressure and Temperature as found on site.

2.Substitute something with Nothing – question any ressource regarding its necessity for production.

3.Natural systems cascade nutrients, matter and energy – waste does not exist. Any by-product is the source for a new product.

4.Nature evolved from few species to a rich biodiversity. Wealth means diversity. Industrial standardization is the contrary.

5.Nature provides room for entrepreneurs who do more with less. Nature is contrary to monopolization.

6.Gravity is main source of energy, solar energy is the second renewable fuel.

7.Water is the primary solvent (no complex, chemical, toxic catalysts).

8.In nature the constant is change. Innovations take place in every moment.

9.Nature only works with what is locally available. Sustainable business evolves with respect not only for local ressources, but also for culture and tradition.

10.Nature responds to basic needs and then evolves from sufficiency to abundance. The present economic model relies on scarcity as a basis for production and consumption.

11.Natural systems are non-linear.

12.In Nature everything is biodegradable – it is just a matter of time.

13.In natural systems everything is connected and evolving towards symbiosis.

14.In Nature water, air, and soil are the commons, free and abundant.

15.In Nature one process generates multiple benefits.

16.Natural systems share risks. Any risk is a motivator for innovations.

17.Nature is efficient. So sustainable business maximizes use of available material and energy, which reduces the unit price for the consumer.

18.Nature searches for the optimum for all involucrated elements.

19.In Nature negatives are converted into positives. Problems are opportunities.

20.Nature searches for economies of scope. One natural innovation carries various benefits for all.

21.Respond to basic needs with what you have, introducing innovations inspired by nature, generating multiple benefits, including jobs and social capital, offering more with less: This is the Blue Economy.

No comments:

Post a Comment